Client
UpCircle
PROJECT
We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.
We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.
We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.
WHAT WE DID
WHAT WE DID
Naming /
Visual identity /
Tone of voice /
Messaging /
Packaging /
Website /
Social media /
Newsletter templates /
Strategy / Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Guidelines / Digital newsletters /
Strategy / Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Guidelines / Digital newsletters /
The circular economy is the change our world needs
Skincare is a crowded marketplace and 'natural' is nothing new. So the design strategy needed to be a category-buster with a strong sustainability focus. We chose 'All round' as the core idea. 'All round' describes the ingredients' sustainable journey, and heroes the fluidity.
Fact!
Global reach expanded to Australia, Finland, Portugal.
Crafting a category-buster
Simple and striking, the 'continuous line' embodies the circularity concept against an elegantly muted colour palette, while the new name UpCircle is upbeat, and nods to the upcycled ingredients. The ethos is right there in the details too. Goodbye, plastic bottles.
Fact!
UpCircle have gained listings in:
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Email
hey@studiomore.co.uk
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Email
hey@studiomore.co.uk
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